The User Experience Web Analyst gathers information about how site visitors actually use the website and analyzes this information to improve usability and drive sales.
They will expand upon an existing understanding of our customer needs and desires through the development of business insights from customer research, including: website analytics, online forums, consumer surveys, internal call center surveys, and usability testing.
Responsibilities include:
- Report and interpret web statistics in order to identify trends, support business analysis efforts, and provide information to support an enhanced user experience.
- Translate research findings into actionable recommendations that lead to business growth, enhanced user experience and the development of key results-orientated initiatives.
- Responsible for monthly traffic forecasting & reporting process for UX team.
- Develop, implement and analyze surveys for User Experience.
- Help develop and evolve best practices for analyzing user behavior and determine most effective approaches for driving the best user experience.
- Participate in project requirements & design meetings to ensure accurate web metrics can be acquired.
- Help develop new UX initiatives with other departments.
- Gather and synthesize customer experience data findings into actionable recommendations for website changes.
- Work with marketing, merchandising and technical teams to prioritize recommendations based on business impact and technical feasibility.
- Work with Usability specialists to help develop and conduct research (focus groups and usability testing).
If you have the skills and experience to match we want to hear from you!